Know Your Audience—Or You Won’t Have One
Is your written marketing content falling on deaf ears? The problem might not be the content, but your target. Make sure you’re writing for the right audience.
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Let’s Tap the Brakes on AI Generated Content
By Greg Bussmann This piece originally appeared on gregbussmann.com. Or, Why Artificial Intelligence Isn’t Ready to Replace Human Writers–and May Never Be My only prediction for 2023 is that the term “artificial intelligence” (or simply AI) will be legally required to appear at least once in every LinkedIn post from now until the end of…
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Why Human Writers are Here to Stay
By Elizabeth Schreckenberg Since OpenAI released its ChatGPT automated writing tool in late November, content writers and journalists have been asking the same question: Will artificial intelligence replace us? The application, which is currently free, has the ability to generate plagiarism-proof essays and grammatically correct articles—so the concern is understandable. But there are a number…