Customer: InteliSpend
Specialty: Provides incentive programs for 76% of Fortune 500 companies
Project: Ongoing content articles: Roughly 3/month
Additional Services Provided:
Helped create “Motivation in Mind” thought leadership series
Notable Results:
Helped create hundreds of market qualified leads through content funnel
The best way to grow your sales is to figure out your best customers and “clone” them—that is, find other customers that are just like them in terms of needs, buying habits, and so on. That doesn’t necessarily mean that you find customers in the same industry. Or that are the same size. (See my…
Online resource for consumers wanting to know more about common dental procedures
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By Rachel Parker As we all know, art has a funny way of imitating life. In my case, my favorite sitcom is the ideal framework to discuss my evolution from confused startup newbie to an experienced, professional content marketer. The popular British sitcom The IT Crowd was (and is) one of my favorites for a…