By Brandon N. Towl The initial release of ChatGPT came in November of 2022, but there was already buzz about it (and similar AI programs) the summer before its release. And in those six months, a lot was written about ChatGPT: Its uses, its potential, its failures. Far fewer…
By Greg Bussmann This piece originally appeared on gregbussmann.com. Or, Why Artificial Intelligence Isn’t Ready to Replace Human Writers–and May Never Be My only prediction for 2023 is that the term “artificial intelligence” (or simply AI) will be legally required to appear at least once in every LinkedIn post from…
By Elizabeth Schreckenberg Since OpenAI released its ChatGPT automated writing tool in late November, content writers and journalists have been asking the same question: Will artificial intelligence replace us? The application, which is currently free, has the ability to generate plagiarism-proof essays and grammatically correct articles—so the concern is understandable….
By Dan Gower It’s time for content marketers to address the elephant in the room: AI writing services have gone mainstream. Some say this technology is little more than a fad with no real utility. Others seem convinced human writers are on the brink of irrelevance. As is often the…
This past holiday season was an interesting one. As college students came home for the break, they introduced many of their family and relatives to ChatGPT for the first time, and showed of its capabilities. I’ve spoken with many of these people, and I was sometimes asked the question, “So,…
We do A LOT of looking at traffic numbers for clients. More specifically, we look at the potential traffic that ranking for certain keywords, keyword phrases, and questions might generate. Here’s a pattern we’ve noticed over the past few years: There is a lot of search activity around names. I…
The best way to grow your sales is to figure out your best customers and “clone” them—that is, find other customers that are just like them in terms of needs, buying habits, and so on. That doesn’t necessarily mean that you find customers in the same industry. Or that are…
There are two main types of content. Each reflects the state of mind the (potential) reader is in when discovering content. Readers are either hunting for content or gathering it. The difference boils down to this: Is the reader looking for a specific piece of information? That’s hunting. Or, is…
What are you doing right now simply because it’s considered a “best practice”? When was the last time you stopped to consider if those things were really right for you?
When looking for keywords, don’t settle for your brand names, or trade terms. Find out how your audience talks about your world.