After the rise of AI, it hasn’t taken long for content writers to realize that changes must be made for their online writing to get noticed. One big goal now is to write for generative search—which means writing AI-citable content that ChatGPT and other Large Language Models (LLMs) quote in…
For two decades, “search” meant one thing: Google. Marketers obsessed over keywords, backlinks, and snippets, because that’s how people found answers. But today, the default is shifting. When someone has a question, they increasingly ask an AI assistant, such as ChatGPT, Perplexity, Claude, or another large language model (LLM). Instead…
We see it all the time: You finally have a content strategy. You have a content calendar based on that strategy, filled with great stuff. Your team or agency has begun delivering all that great content. And now…you’re stuck in the review process. Your content creators are being so efficient…
Is your written marketing content falling on deaf ears? The problem might not be the content, but your target. Make sure you’re writing for the right audience.
Discover the key differences between SEO and content marketing, how they complement each other, and why combining both strategies is essential for online success.
The best digital marketing agencies don’t make you wonder where your money is going. If you’re seeing these red flags, it’s time to start looking elsewhere.
When done well, running content marketing for a large company is akin to running editorial at the New York Times. Hopefully, for you, the stakes aren’t quite as high as for someone breaking an election story. But still, keeping the content machine running at the enterprise level is no small…
It is a Words Have Impact holiday tradition to offer up a puzzle every year–with the prospect of some witty holiday fun. The 2024 Holiday puzzle is below. Enjoy! Every year, Santa assigns an elf to put together the music program for the North Pole. This year’s elf was in…
Some of your marketing materials exist to draw in new leads. Some exist to prevent potential leads from ending their exploration of your company. Think of it like dating. There will be some obvious things that attract you to another person—maybe it’s their smile, or the energy they bring to…
A friend of mine once shared her way of dealing with the stress and the endless to-do list of the holiday season. She said “I just give myself permission to not do one thing. Whether it’s taking the family picture, or baking the Christmas cookies, whatever—I give myself permission to…