Why AI Visibility Tools Don’t Agree—And What Marketers Should Do Instead
Here’s a fun experiment: run the same brand query through three different AI visibility tools. Watch as each one spits out wildly different numbers. One says you’re everywhere, another says you barely exist, and the third seems to be grading you on a rubric only it understands. If that feels like SEO déjà vu (remember…
AISEO for Niche Software Companies
A lot of SaaS or niche software companies are worried about losing their online visibility due to AI—and rightfully so. AI summaries are cutting people’s online search journeys short with their concise and convenient answers for all kinds of queries. Matching with the right customers is already difficult–SaaS keywords can be obscure, the audiences are…
GEO Writing: The Future of Content Isn’t Google. It’s Generative.
For two decades, “search” meant one thing: Google. Marketers obsessed over keywords, backlinks, and snippets, because that’s how people found answers. But today, the default is shifting. When someone has a question, they increasingly ask an AI assistant, such as ChatGPT, Perplexity, Claude, or another large language model (LLM). Instead of scrolling through blue links,…
6 Tips for Speeding Up Your Content Review Process
We see it all the time: You finally have a content strategy. You have a content calendar based on that strategy, filled with great stuff. Your team or agency has begun delivering all that great content. And now…you’re stuck in the review process. Your content creators are being so efficient that you can’t keep up…
Know Your Audience—Or You Won’t Have One
Is your written marketing content falling on deaf ears? The problem might not be the content, but your target. Make sure you’re writing for the right audience.
SEO vs. Content Marketing: What’s the Difference and Why You Need Both
Discover the key differences between SEO and content marketing, how they complement each other, and why combining both strategies is essential for online success.
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