Qualifiers vs. Lead Sources
Some of your marketing materials exist to draw in new leads. Some exist to prevent potential leads from ending their exploration of your company. Think of it like dating. There wil
Introduction to the Symposium on ChatGPT
This past holiday season was an interesting one. As college students came home for the break, they introduced many of their family and relatives to ChatGPT for the first time, and
Business Plan for Natural Science, LLC
An inventor with a novel product for cleaning up oil spills was referred to us because he wanted to take the next step: building a business to develop, create, and ultimately sell
Core Messaging and Copy Guidelines
The co-CEO of Psychological Associates asked me to prepare a messaging document to help focus the efforts of the marketing team. In about a week, I did the research and wrote a rou
Radio Spots for Super Park (Caprola Agency)
How do you get witty dialogue and a solid marketing message into 30 seconds? To be clear: how do you get witty dialogue and a solid marketing message about airport parking into 3o
