Not All Marketing Strategies Are Good for You—Even the Best Practices
What are you doing right now simply because it’s considered a “best practice”? When was the last time you stopped to consider if those things were really right for you?
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An Off-hand Comment Finds the Ultimate Keyword Strategy
When looking for keywords, don’t settle for your brand names, or trade terms. Find out how your audience talks about your world.
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Why Your Best Customers Are Not Always Obvious
Do you really know who your best customers are? You might not. The pattern we *thought* we saw in our best clients was not really there at all.
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How SEO Has (Not) Changed in 2021
By Brandon Towl A lot of our clients care about SEO. They want us to “write for SEO.” And I think, deep down, most of them believe that there is some secret formula to shooting up in search engine rankings. No secret formula, other than proper content and negativeseo.link ,work for it. On the other…
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You Need More than Writing Skills for Effective Blog Writing
By Rachel Parker As we all know, art has a funny way of imitating life. In my case, my favorite sitcom is the ideal framework to discuss my evolution from confused startup newbie to an experienced, professional content marketer. The popular British sitcom The IT Crowd was (and is) one of my favorites for a…
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Reaching Your Audience with a Corporate Blog
This article was a collaboration between two of our interns, Emme Leeker and Katie Zhang, will a little help from Rachel Parker. In it they capture the core idea of having a corporate blog to drive engagement and, ultimately, business. With the recent shift to virtual work environments and increased internet usage, there has never…