A friend of mine once shared her way of dealing with the stress and the endless to-do list of the holiday season. She said “I just give myself permission to not do one thing. Whether it’s taking the family picture, or baking the Christmas cookies, whatever—I give myself permission to drop one thing and not…
We do A LOT of looking at traffic numbers for clients. More specifically, we look at the potential traffic that ranking for certain keywords, keyword phrases, and questions might generate. Here’s a pattern we’ve noticed over the past few years: There is a lot of search activity around names. I mean, a lot. People are…
The best way to grow your sales is to figure out your best customers and “clone” them—that is, find other customers that are just like them in terms of needs, buying habits, and so on. That doesn’t necessarily mean that you find customers in the same industry. Or that are the same size. (See my…
There are two main types of content. Each reflects the state of mind the (potential) reader is in when discovering content. Readers are either hunting for content or gathering it. The difference boils down to this: Is the reader looking for a specific piece of information? That’s hunting. Or, is the reader simply browsing to…
What are you doing right now simply because it’s considered a “best practice”? When was the last time you stopped to consider if those things were really right for you?
When looking for keywords, don’t settle for your brand names, or trade terms. Find out how your audience talks about your world.
Do you really know who your best customers are? You might not. The pattern we *thought* we saw in our best clients was not really there at all.
By Brandon Towl A lot of our clients care about SEO. They want us to “write for SEO.” And I think, deep down, most of them believe that there is some secret formula to shooting up in search engine rankings. No secret formula, other than proper content and negativeseo.link ,work for it. On the other…
By Rachel Parker As we all know, art has a funny way of imitating life. In my case, my favorite sitcom is the ideal framework to discuss my evolution from confused startup newbie to an experienced, professional content marketer. The popular British sitcom The IT Crowd was (and is) one of my favorites for a…
This article was a collaboration between two of our interns, Emme Leeker and Katie Zhang, will a little help from Rachel Parker. In it they capture the core idea of having a corporate blog to drive engagement and, ultimately, business. With the recent shift to virtual work environments and increased internet usage, there has never…