People Often Search for These…Which Can Tell You a Lot About How to Market
We do A LOT of looking at traffic numbers for clients. More specifically, we look at the potential traffic that ranking for certain keywords, keyword phrases, and questions might g
Need a Plan for Content Marketing? Start by Talking to Your Best Customers
The best way to grow your sales is to figure out your best customers and “clone” them—that is, find other customers that are just like them in terms of needs, buying habits,
When It Comes to Content, There are Two Minds— “Hunt” and “Gather”
There are two main types of content. Each reflects the state of mind the (potential) reader is in when discovering content. Readers are either hunting for content or gathering it.
Not All Marketing Strategies Are Good for You—Even the Best Practices
What are you doing right now simply because it's considered a “best practice”? When was the last time you stopped to consider if those things were really right for you?
An Off-hand Comment Finds the Ultimate Keyword Strategy
When looking for keywords, don't settle for your brand names, or trade terms. Find out how your audience talks about your world.
Why Your Best Customers Are Not Always Obvious
Do you really know who your best customers are? You might not. The pattern we *thought* we saw in our best clients was not really there at all.
Our Favorite WordPress Plugins for Boosting Engagement on Blog Posts
If you’ve been trying to figure out a way to make your blogs more interactive, you’re not alone. In the world of content creation, it’s important to provide blogs that are no
“Should This Be a Blog Post?” How to Know What Content to Put on Your Organization’s Website
I’ve seen many articles answering the question “How often should we publish a blog post?” But let’s back up a second and ask the more important question: “Should this thi
How SEO Has (Not) Changed in 2021
By Brandon Towl A lot of our clients care about SEO. They want us to “write for SEO.” And I think, deep down, most of them believe that there is some secret formula to shooting
You Need More than Writing Skills for Effective Blog Writing
By Rachel Parker As we all know, art has a funny way of imitating life. In my case, my favorite sitcom is the ideal framework to discuss my evolution from confused startup newbie t
