Content Marketing for Fortune 1000 Companies
When done well, running content marketing for a large company is akin to running editorial at the New York Times. Hopefully, for you, the stakes aren’t quite as high as for someo
2024 Holiday Puzzle
It is a Words Have Impact holiday tradition to offer up a puzzle every year–with the prospect of some witty holiday fun. The 2024 Holiday puzzle is below. Enjoy! Every year,
6 Tips for Speeding Up Your Content Review Process
We see it all the time: You finally have a content strategy. You have a content calendar based on that strategy, filled with great stuff. Your team or agency has begun delivering a
You Have Our Permission to Quit (One Thing)
A friend of mine once shared her way of dealing with the stress and the endless to-do list of the holiday season. She said “I just give myself permission to not do one thing. Whe
People Often Search for These…Which Can Tell You a Lot About How to Market
We do A LOT of looking at traffic numbers for clients. More specifically, we look at the potential traffic that ranking for certain keywords, keyword phrases, and questions might g
Need a Plan for Content Marketing? Start by Talking to Your Best Customers
The best way to grow your sales is to figure out your best customers and “clone” them—that is, find other customers that are just like them in terms of needs, buying habits,
When It Comes to Content, There are Two Minds— “Hunt” and “Gather”
There are two main types of content. Each reflects the state of mind the (potential) reader is in when discovering content. Readers are either hunting for content or gathering it.
Not All Marketing Strategies Are Good for You—Even the Best Practices
What are you doing right now simply because it's considered a “best practice”? When was the last time you stopped to consider if those things were really right for you?
An Off-hand Comment Finds the Ultimate Keyword Strategy
When looking for keywords, don't settle for your brand names, or trade terms. Find out how your audience talks about your world.
Why Your Best Customers Are Not Always Obvious
Do you really know who your best customers are? You might not. The pattern we *thought* we saw in our best clients was not really there at all.
