Affinity Marketing and the Association’s Dilemma
The Association’s Dilemma
Combating the Seven Deadly Sins of Waste
This article appeared in the October 2011 issue of Flexo magazine. Flexo is a trade publication for the printing industry, particularly larger companies that use (unsurprisingly)
Contracting with the State
The challenge with this article was the word (and space) limit. The client had a lot of abstract ideas that had to come across quickly. And since it was, ultimately, a marketin
Do You Make the Cut? Mark Andy VLI print ad
I think I’ll let the ad speak for itself. I did the creative and the copy; Jeff Fuelling did the design work (and was a great sounding board).
GiftBridge Magazine Spot
This is a magazine spot that I did for GiftBridge. The idea was that these adds would be part of a marketing toolkit to give to member associations to promote GiftBridge to their m
GiftBridge Web Site
With ACI’s new product launch came a new web site, and the need for content. Importantly, the website was going to set the “voice” for GiftBridge– that is,
St. Louis Transportation
St. Louis transportation was getting a web site make-over, and they needed someone to spruce up their content. The original content was highly optimized for search engines, but n
