Uptime Insights Blog (and Thought Leadership for Maintenance and Procurement)
A large industrial supply company wanted a content venue to talk about multiple topics, including MRO, supply chain, factory best practices, and more. Along with Traffic-prm, I cam
Compassionate Nursing Blog and SEO
For years, we have been blogging for Compassionate Nursing Services, an agency for in-home caregivers and nurses. We also did SEO work and reworked much of the the content on t
Core Messaging and Copy Guidelines
The co-CEO of Psychological Associates asked me to prepare a messaging document to help focus the efforts of the marketing team. In about a week, I did the research and wrote a rou
Mark Andy: Performance
This was a follow-up campaign to Mark Andy’s “Do you make the cut”. They wanted something this time around that emphasized engineering and performance, and that c
The Freedom School New Web Site and Blog
Although I mostly do writing, I also know a little bit about the web, and help out some organizations with Word Press. So I have helped with two relaunches of the website for my
Radio Spots for Super Park (Caprola Agency)
How do you get witty dialogue and a solid marketing message into 30 seconds? To be clear: how do you get witty dialogue and a solid marketing message about airport parking into 3o
Corporate Blog Series: Motivation in Mind
Intelispend came to me after parting ways with the agency writing their blog. They wanted to breathe new life into the blog while maintaining a very specific voice and tone. And, t
Colloquy Talk: The 2013 Census
This was a big project, with a lot of research to digest (and many outlines, needing approval by many players). While I can’t take 100% credit for the final product– ma
Optisync Sell Sheet
I helped out a marketing company that, among other parts of a project, was create sell sheets for its clients. I provided them (and the client) with about three different options
White papers for DMI
Drafted some white paper content for DMI, a logistics company that targets entrepreneurs and competes with a long list of companies, including amazon. Their content has to be short
