By Dan Gower It’s time for content marketers to address the elephant in the room: AI writing services have gone mainstream. Some say this technology is little more than a fad with no real utility. Others seem convinced human writers are on the brink of irrelevance. As is often the case in a spirited debate,…
This past holiday season was an interesting one. As college students came home for the break, they introduced many of their family and relatives to ChatGPT for the first time, and showed of its capabilities. I’ve spoken with many of these people, and I was sometimes asked the question, “So, what does this mean for…
We do A LOT of looking at traffic numbers for clients. More specifically, we look at the potential traffic that ranking for certain keywords, keyword phrases, and questions might generate. Here’s a pattern we’ve noticed over the past few years: There is a lot of search activity around names. I mean, a lot. People are…
The best way to grow your sales is to figure out your best customers and “clone” them—that is, find other customers that are just like them in terms of needs, buying habits, and so on. That doesn’t necessarily mean that you find customers in the same industry. Or that are the same size. (See my…
There are two main types of content. Each reflects the state of mind the (potential) reader is in when discovering content. Readers are either hunting for content or gathering it. The difference boils down to this: Is the reader looking for a specific piece of information? That’s hunting. Or, is the reader simply browsing to…
What are you doing right now simply because it’s considered a “best practice”? When was the last time you stopped to consider if those things were really right for you?
Cloud-based warehouse management software
Coaching, training, and software development, all using the agile framework
When looking for keywords, don’t settle for your brand names, or trade terms. Find out how your audience talks about your world.
Do you really know who your best customers are? You might not. The pattern we *thought* we saw in our best clients was not really there at all.