How AI Is (and Isn’t) Revolutionizing Content Marketing
By Dan Gower It’s time for content marketers to address the elephant in the room: AI writing services have gone mainstream. Some say this technology is little more than a fad wit
Introduction to the Symposium on ChatGPT
This past holiday season was an interesting one. As college students came home for the break, they introduced many of their family and relatives to ChatGPT for the first time, and
People Often Search for These…Which Can Tell You a Lot About How to Market
We do A LOT of looking at traffic numbers for clients. More specifically, we look at the potential traffic that ranking for certain keywords, keyword phrases, and questions might g
Need a Plan for Content Marketing? Start by Talking to Your Best Customers
The best way to grow your sales is to figure out your best customers and “clone” them—that is, find other customers that are just like them in terms of needs, buying habits,
When It Comes to Content, There are Two Minds— “Hunt” and “Gather”
There are two main types of content. Each reflects the state of mind the (potential) reader is in when discovering content. Readers are either hunting for content or gathering it.
Not All Marketing Strategies Are Good for You—Even the Best Practices
What are you doing right now simply because it's considered a “best practice”? When was the last time you stopped to consider if those things were really right for you?
Sketch
Coaching, training, and software development, all using the agile framework
An Off-hand Comment Finds the Ultimate Keyword Strategy
When looking for keywords, don't settle for your brand names, or trade terms. Find out how your audience talks about your world.
Why Your Best Customers Are Not Always Obvious
Do you really know who your best customers are? You might not. The pattern we *thought* we saw in our best clients was not really there at all.
