We see it all the time: You finally have a content strategy. You have a content calendar based on that strategy, filled with great stuff. Your team or agency has begun delivering all that great content. And now…you’re stuck in the review process. Your content creators are being so efficient that you can’t keep up…
Is your written marketing content falling on deaf ears? The problem might not be the content, but your target. Make sure you’re writing for the right audience.
Discover the key differences between SEO and content marketing, how they complement each other, and why combining both strategies is essential for online success.
When done well, running content marketing for a large company is akin to running editorial at the New York Times. Hopefully, for you, the stakes aren’t quite as high as for someone breaking an election story. But still, keeping the content machine running at the enterprise level is no small task, and marketers could learn…
It is a Words Have Impact holiday tradition to offer up a puzzle every year–with the prospect of some witty holiday fun. The 2024 Holiday puzzle is below. Enjoy! Every year, Santa assigns an elf to put together the music program for the North Pole. This year’s elf was in a bad mood for some…
Some of your marketing materials exist to draw in new leads. Some exist to prevent potential leads from ending their exploration of your company. Think of it like dating. There will be some obvious things that attract you to another person—maybe it’s their smile, or the energy they bring to a room, or how you…
A friend of mine once shared her way of dealing with the stress and the endless to-do list of the holiday season. She said “I just give myself permission to not do one thing. Whether it’s taking the family picture, or baking the Christmas cookies, whatever—I give myself permission to drop one thing and not…
By Brandon N. Towl The initial release of ChatGPT came in November of 2022, but there was already buzz about it (and similar AI programs) the summer before its release. And in those six months, a lot was written about ChatGPT: Its uses, its potential, its failures. Far fewer have actually asked the question…
By Greg Bussmann This piece originally appeared on gregbussmann.com. Or, Why Artificial Intelligence Isn’t Ready to Replace Human Writers–and May Never Be My only prediction for 2023 is that the term “artificial intelligence” (or simply AI) will be legally required to appear at least once in every LinkedIn post from now until the end of…
By Elizabeth Schreckenberg Since OpenAI released its ChatGPT automated writing tool in late November, content writers and journalists have been asking the same question: Will artificial intelligence replace us? The application, which is currently free, has the ability to generate plagiarism-proof essays and grammatically correct articles—so the concern is understandable. But there are a number…