Here’s a fun experiment: run the same brand query through three different AI visibility tools. Watch as each one spits out wildly different numbers. One says you’re everywhere, another says you barely exist, and the third seems to be grading you on a rubric only it understands. If that feels like SEO déjà vu (remember…
We see it all the time: You finally have a content strategy. You have a content calendar based on that strategy, filled with great stuff. Your team or agency has begun delivering all that great content. And now…you’re stuck in the review process. Your content creators are being so efficient that you can’t keep up…
It is a Words Have Impact holiday tradition to offer up a puzzle every year–with the prospect of some witty holiday fun. The 2024 Holiday puzzle is below. Enjoy! Every year, Santa assigns an elf to put together the music program for the North Pole. This year’s elf was in a bad mood for some…
Some of your marketing materials exist to draw in new leads. Some exist to prevent potential leads from ending their exploration of your company. Think of it like dating. There will be some obvious things that attract you to another person—maybe it’s their smile, or the energy they bring to a room, or how you…
A friend of mine once shared her way of dealing with the stress and the endless to-do list of the holiday season. She said “I just give myself permission to not do one thing. Whether it’s taking the family picture, or baking the Christmas cookies, whatever—I give myself permission to drop one thing and not…
By Brandon N. Towl The initial release of ChatGPT came in November of 2022, but there was already buzz about it (and similar AI programs) the summer before its release. And in those six months, a lot was written about ChatGPT: Its uses, its potential, its failures. Far fewer have actually asked the question…
By Greg Bussmann This piece originally appeared on gregbussmann.com. Or, Why Artificial Intelligence Isn’t Ready to Replace Human Writers–and May Never Be My only prediction for 2023 is that the term “artificial intelligence” (or simply AI) will be legally required to appear at least once in every LinkedIn post from now until the end of…
By Dan Gower It’s time for content marketers to address the elephant in the room: AI writing services have gone mainstream. Some say this technology is little more than a fad with no real utility. Others seem convinced human writers are on the brink of irrelevance. As is often the case in a spirited debate,…
This past holiday season was an interesting one. As college students came home for the break, they introduced many of their family and relatives to ChatGPT for the first time, and showed of its capabilities. I’ve spoken with many of these people, and I was sometimes asked the question, “So, what does this mean for…
We do A LOT of looking at traffic numbers for clients. More specifically, we look at the potential traffic that ranking for certain keywords, keyword phrases, and questions might generate. Here’s a pattern we’ve noticed over the past few years: There is a lot of search activity around names. I mean, a lot. People are…