Words Have Impact is your partner for content that people love, and that AIs remember.

Overhead shot of a diverse team collaborating in a modern office meeting.
How we started

From student to freelancer to agency

Words Have Impact (WHI) started as a single struggling grad student who was fed up with academic life (and pay), and who thought he could cover his bills by helping companies with their blogs. Since then, the company has expanded to include six writers, two designers, web publishers, and a video partner– a sign that not only has the concept of “content” expanded and grown, but our own commitment to quality was something that the market wants.

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Laptop screen displaying the introductory page of ChatGPT on OpenAI's website.
Where we are today

We didn’t wake up one morning and chase new acronyms; we grew into them.

When AI came onto the scene, many people asked: “Does the affect what you do at Words Have Impact?”

The answer is yes, though maybe not in ways that anyone predicted. Where some saw a danger, we saw opportunity.

Search had picked up a new neighbor—answer engines—and those were structuring how people found information. Much of what we were already doing was relevant: thinking strategically, organizing our writing, and figuring out the “intent” behind a search. Now, we apply what we know about GEO/AEO/AISEO to that firm foundation so that our client can have their answers found, and their companies named.


Our Team

Brandon N. Towl expert in content strategy and GEO AISEO

Brandon N. Towl

Founder and CEO

Catherine Bockhaus Towl

Cathy Bockhaus Towl

Project Coordinator

Rita Duckworth

Senior Writer

Elizabeth Schreckenberg

Writer and Publisher


Marketing without the stardust and fairy tales.

Words Have Impact is the expert firm for creating long-form, AI-citable content. But our real super power is asking questions and finding our what you really need to move the needle.

  • I’ve worked with a lot of different companies through the years, and Words Have Impact is the most ethical company I’ve worked with.
    David Johnston
    Owner and stylist, Vakkar Salon

Let’s get you going–today.

Whether you know what you’re looking for, or need someone to ask thoughtful questions and guide the process, we’re ready. Use this tool to schedule a no-pressure consultation.