Core Messaging and Copy Guidelines

The co-CEO of Psychological Associates asked me to prepare a messaging document to help focus the efforts of the marketing team. In about a week, I did the research and wrote a roughly-15-page “Core marketing messaging and copy guidelines” manual for the company. Not only did this explain what messaging they should (and should not) use, it also went into an analysis of their brand voice,

https://wordshaveimpact.org/wp-content/uploads/2014/05/PA-core-messaging.pdf