St. Louis Transportation

St. Louis transportation was getting a web site make-over, and they needed someone to spruce up their content.  The original content was highly optimized for search engines, but not for people.  The challenge was to take the large amounts of text (some of which was repetitive), reorganize it, and make it into compelling marketing copy.

Step one was to improve the introductory paragraph on the home page, with an eye to making the company’s value proposition clear:

Whether planning an intimate trip for two, or an outing for a hundred and two, St. Louis Transportation makes getting there half the fun. At St. Louis Transportation, we have merged several specialty transportation services into one, giving you the widest array of options possible. From town cars to buses to the classiest limousines, our full service fleet is ready to transport you in comfort and style.

Step two was to improve the individual service pages.  This required condensing the text, finding a consistent, clear, and professional voice, and ending the pages with a call to action:

St. Louis Transportation is a leader when it comes to event coordination.  From sales meetings to outbound retreats, from conclaves to conferences, our staff will guarantee that your transportation will be professional and timely.  And, whether planning an event for 5 or for 500, we can provide a cost effective, personalized service plan that is in line with your budget.  We can even provide an on-site representative the day of your event to assist guests, co-ordinate vehicle assignments, and help everything run smoothly.

Simply contact our events coordinator, […], and forward an itinerary and we can begin the process.

All pages were kept organized and updated using an online spreadsheet and comment application.  Tuva interactive handled the implementation and artwork.