GiftBridge Web Site

With ACI’s new product launch came a new web site, and the need for content. Importantly, the website was going to set the “voice” for GiftBridge– that is, the style and tone of the site was going to set the style and tone for all future marketing materials. So we had to get this right.

I took the rewards cards offered at the time and created a “blurb” for each one in three distinctive voices: a more professional voice (close to the existing marketing materials from the parent company), a more “young and fun” voice that was a bit more direct, and an “off-the-wall” voice (just to see how far we could push the envelope).  This gave the client an array of options to choose from.  I put the options side-by-side in a table so that the decision makers could compare and contrast the different styles, making a better informed decision.  To see how their chosen voice works for the site, visit www.GiftBridge.com.

Card/Image	More Professional & Stayed	Young and Fun (more for members?)	More Off-the-Wall
Persona	Accepted at hundreds of retailers, the GiftBridge Persona card has the power to please even the most selective shoppers.	Don’t let a gift card tie you to just one store.  The GiftBridge Persona is accepted at a ridiculous number of retailers.  What are you into?	“If a card ties you to a single store, it’s not really a gift.”  GiftBridge Persona: accepted at hundreds of stores—including one you want.
Dining	Taking someone out to dinner is a nice gesture.  Even better is letting them pick the ideal meal.  Reserve a seat at hundred of restaurants with the GiftBridge Dining card.	Gotta eat, right?  Next time, dig in with the GiftBridge Dining card.  Accepted at hundreds of restaurants, you can grab a quick bite or dine in style.	“That you pay is impressive.  But what you pay with can be even more impressive.” GiftBridge Dining: impress someone over dinner.
Expeditions	Know someone who loves travel?  Accepted at more than 80 popular merchants, The GiftBridge Expeditions Travel Card can be a safari, a cruise, or a vineyard tour.	Get out and live a little!  Whether you take a jet or a backpack, the GiftBridge Expeditions card makes travel across the country and around the globe a snap.	“The journey of a thousand miles begins with one swipe.”  GiftBridge Expeditions: the rewards of travel across the country and around the globe.
Celebrate	Honor the accomplishments of your employees or clients.  The GiftBridge Celebrate card commemorates their achievements with a shopping experience.	Sometimes you just need a little something to say “You Rock”.  That’s what the GiftBridge Celebrate card is for: it’s the perfect gift, and it never gets returned.  We swear!	“New Year’s is just fireworks.  A shopping spree—now that’s a blast.”  GiftBridge Celebrate: rocket fuel for your next celebration.
Dinner and Movie	Everyone enjoys a night out.  Even tough critics give the GiftBridge “Dinner and Movie Card” two thumbs up.	Everyone deserves a little fun once in a while.  The GiftBridge Dinner and Movie card is a wallet-sized fun night out that anyone can appreciate.	“Dinner and a movie are so much more fun when someone else pays.” GifBridge Dinner and Movie: a wallet-sized night of fun.