Customer: InteliSpend
Specialty: Provides incentive programs for 76% of Fortune 500 companies
Project: Ongoing content articles: Roughly 3/month
Additional Services Provided:
Helped create “Motivation in Mind” thought leadership series
Notable Results:
Helped create hundreds of market qualified leads through content funnel
There are two main types of content. Each reflects the state of mind the (potential) reader is in when discovering content. Readers are either hunting for content or gathering it. The difference boils down to this: Is the reader looking for a specific piece of information? That’s hunting. Or, is the reader simply browsing to…
By Brandon Towl A lot of our clients care about SEO. They want us to “write for SEO.” And I think, deep down, most of them believe that there is some secret formula to shooting up in search engine rankings. No secret formula, other than proper content and negativeseo.link ,work for it. On the other…
Online resource for consumers wanting to know more about common dental procedures
The best way to grow your sales is to figure out your best customers and “clone” them—that is, find other customers that are just like them in terms of needs, buying habits, and so on. That doesn’t necessarily mean that you find customers in the same industry. Or that are the same size. (See my…
A friend of mine once shared her way of dealing with the stress and the endless to-do list of the holiday season. She said “I just give myself permission to not do one thing. Whether it’s taking the family picture, or baking the Christmas cookies, whatever—I give myself permission to drop one thing and not feel guilty…
Coaching, training, and software development, all using the agile framework