Since 2013, Infoplus has offered warehouse management software tailored to their clients’ needs. Whether it’s a retailer who needs help with warehouse layout optimization or an e-commerce company needing to simplify inventory control, they can trust Infoplus to provide integrated solutions that streamline operations, improve efficiency, and increase profitability.

How Infoplus Helps Their Clients

Clients love the flexibility of Infoplus’ user-friendly software. They can build their own scripts if they have the technical acumen in-house, or have Infoplus technicians create a customized script to suit their needs. With a support team available at all times, businesses can turn to Infoplus for solutions as they change and grow.  

Some of the capabilities of Infoplus include:

Inventory management. Businesses can gain full visibility and control over inventory, with real-time tracking from receiving to shipping.

Warehouse optimization. After analyzing available space, Infoplus experts create a customized floor layout to streamline processes and elevate productivity.

Pick-packing solutions. By eliminating bottlenecks in picking and providing recommendations for more efficient packing processes, Infoplus speeds up the fulfillment process.   

Shipping rate comparisons: Clients can compare carriers and services side by side to choose the most cost-effective shipping options.

How WHI Helps Infoplus

With so much to love about the customizable software, Infoplus Marketing Director Carolyn Jackson has the important job of spreading the word to eCommerce businesses and 3PLs who could benefit from their services. But as a team of one, focusing on lead generation alone is enough to keep Carolyn busy. She does have a background in content marketing, so she originally thought she could manage web copy and blogs for the company on her own. However, with so many moving parts in the marketing world, she discovered that creating content wasn’t the best use of her time. 

“SEO is constantly changing,” said Carolyn. “It’s 90% research and 10% writing, in my opinion, and that’s just something I do not have time to keep up with.”

Luckily, Words Have Impact (WHI) does. Partnering with a small agency that’s dedicated to creating informative, memorable, and actionable content means Carolyn doesn’t have to let SEO fall by the wayside. 

During strategy sessions with WHI owner Brandon Towl, she recommends topics that will interest Infoplus’ current and potential clients. Our team of professional content writers then researches and creates blog posts about those topics using SEO best practices. We craft three articles per month along with frequent Epic Learnings, which feature in-depth, research-backed thoughts on warehousing, fulfillment, software, and more. 

The outsourcing process has taken a lot off of Carolyn’s plate and added a lot of searchable, high-quality content to the Infoplus website. 

“It’s definitely a niche industry, so it did take a little time for WHI to grasp what warehouse businesses are looking for,” she said. “But now that you know all about it and have that historical knowledge, you take it and run with it—and I don’t want to let that go. It’s such a relief to know your team can handle it for me.”  

With a team of content marketing experts in her back pocket, Carolyn can focus on obtaining valuable, relevant leads through PPL. But that doesn’t mean she’s off the hook completely when it comes to content strategy. It just means she’s not alone.

“I have so many irons in the fire that I drop the ball sometimes, and Brandon pokes me,” said Carolyn. “He and his team always follow up on what we discussed and remind me what I should be doing to help them do their job. They’re not just here to people please; They’re here to help us be successful. It feels like Words Have Impact is just as committed to our goals as we are.”