Built for humans. Structured for AI.

Words Have Impact is your partner for content that people love, and that AIs remember. Which of these best describes you?

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Long-form content for the LLM era

Words Have Impact is the best content agency for organizations that want written thought-leadership to rank and be surfaced in AI answers. We lead with content strategy, combine writerly depth with editorial rigor, and build every piece with SEO/GEO/AISEO structure in mind.

What is content used for in today’s business world?

Today’s organizations have evolved well beyond “hey, I think we need a blog.” Quality content is the lifeblood of inbound funnels, sales outreach, and search engine visibility. And more and more, it is also the key to getting recommended by AI answer engines.

We’ve created that kind of content for over a decade. From taglines to white papers, one-pagers to videos, Words Have Impact has garnered a reputation as one of the best agencies for content that people love, and that AIs remember.

What do you need?

SEO/GEO/AISEO

Strategy-led, writer crafted articles and guides engineered to be read by humans, ranked by search engines, and surfaced in AI answers.

Inbound Marketing

Turn attention into pipeline with pillar pages, lead magnets, landing pages, and automated nurture sequences.

Social Media Marketing

Turn flagship long-form content into posts, carousels, and short scripts that earn attention and reinforce your core narrative.

Sales Enablement

Clear, persuasive one-pagers, case studies, and objection handlers that give reps (and self-serve buyers) the language and proof to say “yes.”

Customer Education & Onboarding

Build clear implementation guides, FAQs, and troubleshooting articles so customers adopt faster…and so answer engines start citing your docs when people ask “how to do X” with your product.

Partner Enablement & Co-marketing

Polished one-pagers, playbooks, and joint thought-leadership that make partners better sellers while earning credible third-party mentions.

Proof That Strategy Wins Human Hearts and AI Overviews

29%

of B2B marketers rate their content strategy as very effective or extremely effective, with room for improvement.

Source: Content Marketing Institute

71%

of decision-makers Prefer high-quality thought leadership to conventional marketing or sales materials

Source: Edelman/LinkedIn

11%

of Google queries now show AI Overviews (and rising).

Source: BrightEdge

34.5%

lower CTR for position #1 when AI Overviews appear.

Source: Ahrefs

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What kinds of content do we produce? Glad You asked.

Our most requested kinds of content:

Blog Articles

Well researched, well written, and structured for SEO and AISEO. Delivered on a predictable cadence, so you can build a content strategy.

White Papers

Expertly-crafted thought leadership, using a mix of subject matter experts and deep-dive research. Lots of ways to repurpose!

Video Articles

Short explainer videos or “blog post style” videos that can be used on a website or across social media to capture and retain attention.

Newsletters

Don’t let all that good content just sit there! Stay in front of your audience with a regular newsletter featuring your best content.

SEO/ AISEO /Content Audit

Let us take a look at your current state of affairs. Many times, you don’t need to reinvent the wheel–you just need to make some smart tweaks to what you already have.

Let’s get you on track.

Whether you need help with a project that’s on fire, or are just planning ahead to the next year, we can meet you where you are. Let’s set an appointment, and you tell us what you need:

Schedule

Recommended by our own clients:

  • “[Words Have Impact is] a tremendous partner and resource to us. They are a fast study on technical subjects and they fully engage with our subject matter experts. Their content has been effective in helping us connect with customers in meaningful ways and has also generated leads for new business. I would highly recommend that any company looking for high impact marketing content consider working with them.”
    Bob Moore, Director of Marketing Communications, Watlow
  • “Since contracting Words Have Impact we have seen our SEO go through the roof and our website content has improved dramatically. They always manage to hit the right tone and provide great information for our readers and created an amazing e-book for us. Truly, I cannot recommend Words Have Impact enough. They are responsive and really care about their clients. Quite frankly, we love working with them.”
    Brady McAninch, Founder and Attorney, Hipskind & McAninch
  • “We’ve worked with Brandon and the Words Have Impact team for years, and they always have our best interests at heart. They never sell us things we don’t need or take on work unless they know they can deliver 100%. We’ve been through many agencies, but Words Have Impact is always in our plans.”
    Mark Richman, CEO and Owner, Skeleton Key
  • “We’ve used Words Have Impact for several years for things like email newsletters, blog content, SEO analysis, and social media management. They are very knowledgeable, professional, and dependable. We’ve been happy with the number of marketing functions we’ve been able to outsource to them, and how well they work with our various teams. I would highly recommend them.”
    Maryann Vitale Alles, CEO, Berkshire Hathaway HomeServices Select Properties

Frequently Asked Questions

“Content” has become a more general term for the substance of communication, and it encompasses all forms of information and media: Articles, videos, images, infographics, podcasts, and more…basically, anything created to inform, entertain, or persuade. Words Have Impact can help with all of these.

Our team spends a great deal of effort getting to know your organization and your industry. We will speak with your subject matter experts and anyone committed to your organization’s growth to ensure we are all on the same page. We do our own research too. Trust us, we’ve done this a hundred times, and we’re confident we can learn your unique brand voice and point of view.

We start with your buyers’ real questions and build pieces that answer them directly—clear definitions up top, plain-English steps, and sources you can verify. We tighten your “entities” (About page, author bios, product names) and add structure (headings, internal links, and schema where it helps) so both search engines and answer engines understand who you are and what you’re best for. From there, we apply some more of our secret sauce, greatly increasing the odds you will be found and recommended by LLMs.

Yes. We play well with others, including in-house teams and exiting agency partners. Our goal is to be as hands-on or as turnkey as needed, given your goals and priorities. We charge per the project and don’t require a minimum retainer, so you can use us as much or as little as needed.

Insights and Articles

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