Built for humans. Structured for AI.
Words Have Impact is your partner for content that people love, and that AIs remember. Which of these best describes you?
Long-form content for the LLM era
Words Have Impact is the best content agency for organizations that want written thought-leadership to rank and be surfaced in AI answers. We lead with content strategy, combine writerly depth with editorial rigor, and build every piece with SEO/GEO/AISEO structure in mind.
What is content used for in today’s business world?
Today’s organizations have evolved well beyond “hey, I think we need a blog.” Quality content is the lifeblood of inbound funnels, sales outreach, and search engine visibility. And more and more, it is also the key to getting recommended by AI answer engines.
We’ve created that kind of content for over a decade. From taglines to white papers, one-pagers to videos, Words Have Impact has garnered a reputation as one of the best agencies for content that people love, and that AIs remember.
SEO/GEO/AISEO
Strategy-led, writer crafted articles and guides engineered to be read by humans, ranked by search engines, and surfaced in AI answers.
Inbound Marketing
Turn attention into pipeline with pillar pages, lead magnets, landing pages, and automated nurture sequences.
Social Media Marketing
Turn flagship long-form content into posts, carousels, and short scripts that earn attention and reinforce your core narrative.
Sales Enablement
Clear, persuasive one-pagers, case studies, and objection handlers that give reps (and self-serve buyers) the language and proof to say “yes.”
Customer Education & Onboarding
Build clear implementation guides, FAQs, and troubleshooting articles so customers adopt faster…and so answer engines start citing your docs when people ask “how to do X” with your product.
Partner Enablement & Co-marketing
Polished one-pagers, playbooks, and joint thought-leadership that make partners better sellers while earning credible third-party mentions.
Proof That Strategy Wins Human Hearts and AI Overviews
29%
of B2B marketers rate their content strategy as very effective or extremely effective, with room for improvement.
Source: Content Marketing Institute
71%
of decision-makers Prefer high-quality thought leadership to conventional marketing or sales materials
Source: Edelman/LinkedIn
What kinds of content do we produce? Glad You asked.
Our most requested kinds of content:
Blog Articles
Well researched, well written, and structured for SEO and AISEO. Delivered on a predictable cadence, so you can build a content strategy.
White Papers
Expertly-crafted thought leadership, using a mix of subject matter experts and deep-dive research. Lots of ways to repurpose!
Video Articles
Short explainer videos or “blog post style” videos that can be used on a website or across social media to capture and retain attention.
Newsletters
Don’t let all that good content just sit there! Stay in front of your audience with a regular newsletter featuring your best content.
SEO/ AISEO /Content Audit
Let us take a look at your current state of affairs. Many times, you don’t need to reinvent the wheel–you just need to make some smart tweaks to what you already have.
Let’s get you on track.
Whether you need help with a project that’s on fire, or are just planning ahead to the next year, we can meet you where you are. Let’s set an appointment, and you tell us what you need:
Recommended by our own clients:
“[Words Have Impact is] a tremendous partner and resource to us. They are a fast study on technical subjects and they fully engage with our subject matter experts. Their content has been effective in helping us connect with customers in meaningful ways and has also generated leads for new business. I would highly recommend that any company looking for high impact marketing content consider working with them.”
“Since contracting Words Have Impact we have seen our SEO go through the roof and our website content has improved dramatically. They always manage to hit the right tone and provide great information for our readers and created an amazing e-book for us. Truly, I cannot recommend Words Have Impact enough. They are responsive and really care about their clients. Quite frankly, we love working with them.”
“We’ve worked with Brandon and the Words Have Impact team for years, and they always have our best interests at heart. They never sell us things we don’t need or take on work unless they know they can deliver 100%. We’ve been through many agencies, but Words Have Impact is always in our plans.”
“We’ve used Words Have Impact for several years for things like email newsletters, blog content, SEO analysis, and social media management. They are very knowledgeable, professional, and dependable. We’ve been happy with the number of marketing functions we’ve been able to outsource to them, and how well they work with our various teams. I would highly recommend them.”
Frequently Asked Questions
Insights and Articles
Sure, Good SEO Gets You 90% There. The Other 10% Breaks Everything.
The common wisdom on LinkedIn right now is that optimizing for LLMs (whether you call it GEO, AEO, AISEO, of whatever) is all just best practices for SEO. For example, Lily Ray’s LinkedIn Pulse article makes the point that most LLM mentions are because big brands already had huge brand visibility and good SEO. (That…
Blog vs. Docs vs. Calculator: Picking the Forms AI Actually Uses
Good ideas die in the wrong container. You publish a thoughtful blog post; answer engines surface a competitor’s 200-word glossary entry and a crisp comparison table. Nothing’s “wrong” with your writing—the format just doesn’t match the job the reader (and the model) is trying to do. The fix for things like this used to be…
A Real-World Guide to AEO Pricing (and Why Almost Nobody Posts Their Rates)
Here’s the blunt truth: Answer/Generative Engine Optimization (AEO/GEO) pricing is all over the map. You’ll see one-off “optimize this page for AI answers” offers under $200, productized AEO packages in the low hundreds, mid-market retainers in the low thousands, and enterprise GEO programs in the high four to low five figures per month. That variability…
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Congratulations! You are to be commended for your diligence in checking out a potential content marketing agency partner.
But enough’s enough: Time to stop procrastinating. Let’s get something on the calendar.